Even those who are seasoned SEO experts know that keyword analysis requires dedication and attention. Even though Google changes some of the rules of the game to organize the information on its results page, the content needs to start from a point, be it a term or an expression.
When choosing the starting point for each piece of content that will be published on the website, it is necessary to take into account the segment, the competition and the customer’s needs.
And there are other points more focused on keyword analysis that deserve special attention, regardless of whether you are developing a more comprehensive SEO strategy or local SEO . We will show each of them in this article.
READ MORE: How to use AI to improve SEO strategies?
Keyword Analysis: 5 Points to Pay Attention To
Defining the most important keywords whatsapp number list an SEO strategy depends on a series of variables, as we mentioned earlier. Each client has a specific objective and this needs to be cross. With the other topics that are in the process.
Discover now five points to pay attention to when doing a keyword analysis:
1 – Keyword difficulty
When we use specialized tools to perform saudi phone number analysis, we have access to the degree of difficulty that this term offers in positioning certain content in Google’s SERP.
This difficulty scale goes from 1 to 100. And the closer to 100, the more difficult it will be for that keyword to achieve a good position.
It is worth remembering that achieving a top position on Google does not depend solely on the keyword, but on a series of variables. The website’s domain authority, that is, the reliability of the page, also influences Google’s evaluation. A page with good domain authority increases the chances of positioning its content in Google’s results.
2 – Search volume
Another essential piece of information when analyzing a keyword is the search volume. This will help the SEO specialist identify how many people on average are in content on that term and whether or not it is interesting for the client’s business.
Regarding search volume, it is burkina faso business directory to make some observations:
1 – A keyword with high search volume can result in more traffic to your website.
2 – But a high volume of traffic does not always mean attracting qualified leads.
3 – That’s why it’s important to mix high-volume keywords with others that are more aligned with the client’s business, even if the volume isn’t high.
4 – Generally, middle and bottom of the funnel terms do not have a significant search volume, but they are not important for DEO. This is because those searching for more specific terms are already in the consideration or purchase decision phase.
