What can you do?
Maris emphasizes the importance of focusing on influencers whose audience matches your target market, rather than just the size of their following.
Also, the influencer’s message should business sale lead be authentic and resonate with their followers otherwise it’ll just be a waste of money and energy.
And remember, micro-influencers will often bring you way more benefits than the big ones.
Why is it a challenge?
Deciding to prune or merge a significant france cell phone number list portion of your content is a high-stakes decision for any marketing team. It’s not just about cutting low-performing pages — it’s about taking a calculated risk. Marketers must weigh the loss of existing traffic (even if small) against the potential for long-term growth.
Emilia Korczynska shared a great post on this topic. Userpilot removed 23% of their blog content, equivalent to $261,443 in production costs, and pages that drove over 24,000 visitors in 2024 alone. Yet, this led to a 16% increase in visitor’s count.
Source
What can you do?
Take a data-driven approach to decide what content to prune. Emilia’s method highlights key steps:
- Focus on underperforming content — posts with low conversions, minimal traffic, or outdated relevance.
- Consolidate duplicate or redundant posts to reduce cannibalization and improve search intent alignment.
- Remove content optimized for keywords with zero or low search volume.
- Evaluate backlinks and prioritize pages that add measurable value.
8. Finding the balance between creativity and data.
Why It’s a Challenge
The tension between creativity and data is a challenge many marketers face. Roland Jakob from BlazeKin.Media explains: “Early on, I leaned heavily into analytics, thinking numbers alone would lead the way. But I realized that creativity often speaks a language data can’t quantify — at least not immediately.”
What can you do?
Combine data with storytelling. “During strengthen your core market before expanding. my time at Pagnolia, our campaign with a polished message didn’t resonate with the audience until we pivoted to a more raw, story-driven approach. This shift turned the campaign into one of our most engaging, resulting in a 30% boost within six months” continues Roland.
He also suggests using so-called “customer co-creation.” By bringing customers into the process — not just as buyers, but as collaborators — brands can build stronger loyalty and create campaigns that resonate more deeply.
