Believe it: color psychology is no nonsense.
It may seem like your brand’s color palette has nothing to do with people’s perception of it, but that’s the honest truth.
The thing is that we tend to associate certain colors with feelings. That’s why it makes sense to study carefully what each shade means and use it according to your objective for the page or material in question.
Major brands carefully consider the effect of each color on their packaging, promotional materials, etc., and it’s worth doing the same in your business.
2. Explore mental triggers
Mental triggers are factors that lead us to make uae telegram data decisions “automatically,” a way our brain finds to stay balanced amidst so many decisions we face.
That is, when faced with certain stimuli, the brain understands that you need to act quickly.
These stimuli, when used in marketing, typically lead to conversion.
Some of the main ones are:
- Social proof: Showing the number of people who visit your blog or have already purchased your product will motivate those who have just arrived to do the same. In the end, we tend to follow the majority;
- Scarcity: Limited editions are the perfect example of how creating a scarcity effect can be positive. The brain understands that it needs to act quickly so as not to miss the opportunity;
- Urgency : Following the same principle as scarcity, urgency leads a person to act on impulse. Does it work? Black Friday proves that it does;
- Exclusivity : People love to be part of select groups or gain early access to products and services, as the feeling of exclusivity makes them feel important.
3. Do A/B testing
So far we’ve talked about the use of colors opening bookmarks in containers and mental triggers. But how do you know if the colors and triggers you choose are really the ones that convert the most?
Making comparisons between them, and that’s exactly where A/B testing comes in .
The goal is to create different versions of the same page, with minimal changes, and see which one brings better results.
For example, you can change the background image of a landing page or the color of a CTA button .
The audience will be automatically divided between the two versions and, in the end, the one that generates the best results remains.
4. Apply price anchoring
Our brains have great difficulty thinking about cn numbers price based on the isolated value of a product, that is, what it really does for us.
Instead, it is easier to look at prices for similar products and see whether the offer in question is expensive or cheap.
In this way, the price of a cell phone is considered high or low more because of the price of competitors that offer the same functions and configuration, than because of the benefits it will bring to the owner.
The most famous example comes from fairs and markets, with the famous “2 for 1” and “5 for 3”.
Maybe the consumer does not need 3 products, but considers it a “economy” because if he/she buys all 3 separately, he/she would pay more.
5. Offer value before placing an order
As the inbound marketing best practices manual states , it is necessary to try to help before trying to sell. What does that mean?
Instead of pushing your product or service to anyone who shows the slightest interest, be ready to help.
This can be done by clarifying doubts, offering practical advice on how to proceed and giving suggestions on which product would work best for the person.
Do this even if it is not the most advantageous thing for you or the product in question is not even part of your catalogue.
If you do this, people will have confidence in your brand, and the principle of reciprocity will kick in. The customer will be more likely to reciprocate the help by buying from you.
6. Master the art of storytelling
The art of captivating storytelling makes a big difference when it comes to winning over customers.
Everyone likes to be entertained by quality content, and that creates a closer relationship between your company and your audience.
In addition, well-produced content is more persuasive and has a powerful effect on generating conversions, whether it is subscribing to a simple newsletter or purchasing the solution your business offers.
7. Repeat ideas and concepts strategically
“Repetition is the mother of retention.”
This saying has a special place in the hearts of marketers, there’s no doubt about it.
Repeating ideas and concepts strategically makes your message more powerful and persuasive.
Over time, even someone who is radically opposed to your ideas can change their mind if they hear them long enough.
8. Put effort into the design
The design of your site, blog, and even printed elements (such as packaging and business cards) need to be flawless and in line with the other principles we highlight here.
The better the design, the more willing people will be to explore what your business can do for them, and the more confident they are in your ability to deliver the expected value.
Pleasant, easy-to-understand design is infinitely superior to one without form and function.
9. Offers few options to choose from
Finally, it is very important to understand that one of the functions of neuromarketing is to help us not only know what to do, but also what to leave aside.
A very common mistake that you should avoid based on scientific discoveries has to do with the number of options you offer your clients.
We’ve always learned that when it comes to offering a product catalog, the more, the better. Right?
According to neuroscience, this statement is not always true. Why?
According to a study by Columbia University , too much choice can cause consumer paralysis. Unsure of the right choice, many end up avoiding the decision altogether.
The best way out is to find a balance, and present the options in a way that does not have a paralyzing effect on customers. In that case, another popular saying applies: “less is more.”
