Advantages and Disadvantages Currently, Zalo Form is becoming the preferred choice of many businesses. However, this tool also has strengths and weaknesses that need to be carefully considered before implementation:
|
Advantages of Zalo Form |
Disadvantages of Zalo Form |
|
– The form displays quickly thanks to running on the Zalo platform, helping customers fill in information without having to wait. – Zalo automatically fills in basic information such as name and phone number from the user account, helping to simplify the process and increase the ability to complete the form. – Increase interaction thanks to natural display on Zalo. – Save time and budget collecting potential customers. – Easily customize flexible forms according to campaign needs. |
– Only allows the use of one image and limited content, making it difficult to fully convey product/service information. – High cost, especially when you want to display at certain times – Ad approval time takes 30-60 minutes. – Not suitable for all business areas. |
Understanding the advantages and disadvantages of Zalo Form will help businesses easily utilize this tool more effectively in advertising campaigns. For certain goals and fields, Zalo Form can be a worthy choice to increase access and connection with potential customers.
10 Steps to Effectively Deploy Zalo Form in Marketing Strategy
To create a Form ad on Zalo, visit the Zalo Ads page and follow these instructions:
Step 1: Start your campaign by correctly identifying “What does your business want to achieve?”
First, go to th page and select “View all ad types”. Here, clearly define the campaign goals you want to aim for, such as: collecting job function email database potential customers, increasing brand awareness, or boosting sales. Choosing the right goal helps the Zalo advertising system support campaign implementation in the most effective way.
Name the campaign to distinguish and manage
Next, you need to name the campaign for easy management, especially when running multiple campaigns at the same time. For example, you can name it after the product or promotion period, such as “October Promotion – Zalo Form”. This will help you easily identify and track progress. Note that only Official Accounts (OA) approved by Zalo can create ads.
Determine your target customer profile
To advertise effectively, you need to identify your we help you generate sales in the digital environment target audience. Zalo Ads supports the following options:
-
By location: You can select up to 5 provinces/cities or districts/counties within Vietnam. If left blank, the system will distribute nationwide.
-
By gender: Depending on the product, you can choose to advertise to men, women, or both.
-
By age: Choose the age range that matches the customer group your product is targeting, such as 18-24 years old for mobile list fashion products, or 30-45 years old for financial products.
-
Device platform: You can choose to show ads on phones or computers. Most Zalo users use phones, but if your customer base uses computers a lot, this is an option to consider.
-
Other criteria: Zalo also allows targeting customer groups based on behavior or interests, helping to advertise to the right potential audience.
Correctly and sufficiently identified, your campaign will gain higher efficiency and improve customer service quality .
