Have you ever been asked why you like something and you don’t know how to answer? You search
your mind for justifications, but there doesn’t seem to be a concrete reason.
Contrary to what we like to believe, human beings are highly irrational. How do you explain those
superstitions about “knocking on wood” or avoiding walking under a ladder?
This is why the most successful brands are those that, in addition to offering an excellent product or
service, connect with those deep emotions and motivations that live in our unconscious.
Today, there are tools such as neuromarketing that seek to provide scientific guidance to brands so
that they make better decisions and get closer to their consumers.
What is neuromarketing?
Neuromarketing is, in a nutshell, neuroscience turkey telegram data applied to marketing. It seeks to
understand brand- related behaviors and the purchasing process based on neuronal
activity .
It can be applied in many cases, for example, to evaluate a product before its launch, to create a
successful pricing strategy or to determine the effectiveness of an advertising piece before airing it.
Traditionally, other research methods have existed, such as surveys and focus groups.
However, these methods are not always reliable, as there are factors that can influence the responses,
such as wanting to please the researcher or trying to give the “correct” answer, instead of the true one.
But there are no secrets in the brain. Your mouth may say that you like a product (and you may
actually believe it), but your mind may say the exact opposite.
And in the end, the unconscious is the most powerful force that dominates our behavior .
In fact, it is estimated that around 95% of purchasing decisions are made unconsciously and take
around 2.5 seconds ,
Assuming that our brain acts in a 100% rational way is a big mistake. That’s why it’s not enough to
have an excellent offer, you have to know how to sell it.
This science aims to identify which areas of the brain are activated in consumer decision-making
processes.
What are the elements of neuromarketing?
Below, we present the 7 main discoveries how to fix err_socket_not_connected made by
neuromarketing studies that are important when defining your marketing strategy (regardless of the size of your company/business).
1. The look
The effectiveness of eye contact and the cn numbers use of people in advertising are long-standing
conclusions in the marketing world.
But what was not known until recently is that when images of people staring at the consumer are
used, attention is drawn away from the ad and the focus remains solely on the images.
For this reason, neuromarketing recommends the use of images of people directing their gaze towards
a point of interest.
This way, the advertisement remains attractive and the consumer’s attention is drawn to the objective
of the campaign: the product.
2. The colors
Colors directly influence the way the customer feels.
Each color is linked to an emotion and inserting a shade that conflicts with the “mood” chosen for the ad can ruin the final objective.
Therefore, using color effectively can be a powerful marketing tool. Neuromarketing specialists
specializing in color and advertising have divided colors into subgroups as a guide to how they can be used effectively.
Blue, for example, is the recommended color if you want to attract professionals.
3. Speed/rapidity
The feeling of speed and agility attracts the public. The feeling of security and stability, used by
traditional companies, is effective for many segments. But what really attracts the public is the feeling
of speed.
PayPal, in a study that launched neuromarketing techniques, found that promises of convenience,
speed and efficiency activate consumers’ brains on a much larger scale than security.
PayPal then used this information to attract more customers to its online payment system, promising
speed and efficiency.
4. Tell stories
Storytelling is the technique of telling stories in campaigns. Neuromarketing studies have shown that
by creating a context and a story in ads, consumers are more emotionally engaged.
Therefore, investing in a good script that attracts and excites your audience can generate
identification and much greater commitment.
5. Pricing
Do you know how to set a price that attracts more customers? The “$9.99 is more attractive than
$10″ strategy is already well known.
However, according to neuromarketing research, rounded numbers work better when you are prone
to making emotional decisions.
“Pitched” or compound prices, in turn, work more effectively when the logic areas of the brain are
involved.
This way, the price you set for your product can vary depending on the focus of your marketing campaign.
6. Titles
Titles are one of the first things a viewer notices, so they obviously need to stand out and be noticed.
As a result, they have been heavily researched and a new neuromarketing technique called “Hippocampal Headlines” was created.
What does this mean? Researchers at University College London have discovered that when a familiar
phrase is slightly altered, our hippocampus is activated, and our attention is awakened.
7. Payment
According to neuromarketing studies, financial transactions create anxiety in users. Therefore, it is
recommended to use expressions such as “take me home” or “add to cart”, always trying to replace the word “buy”.
