Nowadays, more leads can be captured through multiple channels using different campaigns. The modern B2B buyer uses up to ten channels in their buying process. But why exactly do buyers display this behavior?
Buyers have access to multiple
channels (like Google search or LinkedIn) to browse products. Also, competition is increasing and these players are usually present on multiple channels. This further pushes B2B buyers to buy telemarketing data research you and your competitors through different channels.”
– Shivani Khokhani, Growth so what’s the best way to do it? Marketer, Driftrock on using multiple channels for B2B lead generation in the sales process
start with multiple channels
as B2B lead generation is often b2b sale lead the first step in the sales process.
This is where you first acquire information like email IDs, company names, locations, and more to nurture your leads down the sales funnel.
