Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase of the marketing funnel. So if you want to start doing SEO for your startup, you’re in the right place. In this article, we’ll cover the following: If you still have doubts about whether SEO is suitable for you or need some data to support your SEO plan.
Here are three reasons
To do SEO in a startup. Reason 1. Because of the macro trend In 2014, Google and Millward Brown Digital conducted a study on the research and purchase habits executive email list among B2B decision-makers. That study revealed that 71% of B2B researchers start their research with a generic search (instead of a branded search). As Google itself said, “They’re looking for [a] product first, not for you.” Reason 2. Because people are searching for what you do Even if your product is really niche, people are likely still searching for it in one way or another. For example, take something like animal-free dairy (real product category). While there may be little search demand for “animal-free dairy” (because this is a new concept), there is tangible demand for related searches like “vegan,” “lactose free,” or “low lactose.”
Who do you need
To convince to start doing SEO in your startup? The CMO, CFO, CEO, investors, your marketing team, or maybe yourself? Whoever it is, it all boils down to Saudi Phone Number improving the bottom line, right? First of all, SEO is an investment that won’t pay for itself overnight. It takes time to do keyword research, create content, and promote it. It even takes time for Google or any search engine to crawl and index your content. But SEO can pay off unlike anything else, and Ahrefs is living proof of that. We’re an eight-figure ARR company with a marketing strategy built upon SEO content. If the person you need to convince is interested in marketing, an excellent way to get buy-in is to start with the benefits of SEO.
