This last year has shown that communication is a key element for both the private and public sectors . In this sense, institutional communication, by public administrations, whether municipalities or regions, or by healthcare companies, has become of fundamental importance. In this post we want to give some useful ideas on how digital tools, whether they are SMS for public bodies or landing pages, can help to better manage communications.
Why Use SMS for Government Agencies
The main reason why public bodies should use SMS is that it is a universal tool , which reaches all types of mobile phones on the market. This means that even those sms promotional campaign who still use old-fashioned models or those specifically for seniors are still able to receive and read SMS. Furthermore, SMS are a spam-free channel and are read within minutes of being received . The opening rates they boast are really high. On average, the opening rate is 93%, which rises to over 97% for the 55-64 age group .
This means that with an SMS campaign you can reach a really wide range of the population . Furthermore, thanks to the delivery reports , you can easily establish how many people have received and read the message.
What can PAs and healthcare companies communicate?
If 2020 was the year of the health emergency, 2021 began in the name of hope with the vaccination campaign . Unfortunately with its difficulties, starting with the supplies of the vaccines themselves. But if there are things outside the control of public bodies, others can instead be controlled and managed to the best of their ability. This is where institutional communication comes into play, both from an make them play the guessing game informational or support point of view, and from an organizational one. Let’s see together how public bodies and healthcare companies can effectively use SMS.
Organization of the vaccination campaign
The vaccination campaign has begun for all healthcare workers, social healthcare workers and RSA staff. These SMS for public people are on the front lines to support Covid and non-Covid patients. So the best thing is to simplify the vaccine booking process for them as much as possible. In this sense, you can use SMS to send them a direct link to the platform set up for booking , so that they can make it in just a few clicks. Healthcare workers are busier than ever. So a simple SMS reminder can be the right solution to remember the vaccination appointment . In this way, not only do you offer an additional service to your staff, but you also avoid unnecessary waste of time and resources, caused by missed appointments.
As soon as the vaccination campaign for the population starts, municipalities can also use SMS and landing pages to communicate effectively with citizens of the age group concerned. In this case, communications can be purely informative, explaining in detail: what the vaccination campaign consists of, how to access it and any help put in place, such as home vaccinations for those who cannot leave their homes or taxi service to reach the delivery points.
Covid Test and Reminder
Patience is the key right now. So even if the consumer data vaccination campaign continues as planned, testing services and related reminders will still be active. In this case too, it is possible to use SMS for public bodies to remind those who have requested it of their appointment to take the swab . SMS can then also be used to transmit the results of the same.
