Have you noticed that marketing, especially digital marketing, has become more personalized? Do you view this movement from the perspective of a businessperson or a consumer?
As a business owner, you want your marketing to be increasingly personalized so that your marketing and sales actions reach the perfect type of customer to consume your product or service, right?
As a consumer, you want to continue making your purchasing decisions freely, without pressure or excessive advertising, that is, remaining anonymous. Or, you don’t care about advertising and deal with it well.
This is a good question to think about, but one thing is certain: the use of technology to sell more will continue to grow and being connected to the changes is essential for the success of any business, whether digital or physical.
If the year has gone by as quickly for you as it has for me, I thought I would help you by listing below some highlights from 2023, linked to advances in digital strategies so you can stay up to date, and some trends for 2024.
In 2023 I highlight…
1. The use of artificial intelligence to create personalized content, ads and experiences for each user.
2. The increase in the presence of brands on social media, especially on TikTok, Instagram and YouTube, where fun, educational and inspiring content was created to connect with the public.
3. The growth of influencer marketing, which has telegram number list in terms of niches, formats and platforms, generating more trust and engagement from consumers.
4. The strengthening of content marketing, which was based on storytelling, SEO and data to create relevant, useful and search engine optimized content.
5. The expansion of video marketing, which explored new ways of producing and distributing videos, such as live broadcasts, podcasts, webinars and online courses.
And for 2024?
Well, by 2024, digital marketing trends saudi phone number to an even more dynamic, innovative and competitive scenario. Some of the trends we should keep an eye on are:
1. The popularization of augmented and virtual reality marketing, which will provide immersive and interactive experiences to consumers, such as testing products, visiting places and participating in events.
2. The evolution of community marketing, which will focus on creating lasting and authentic relationships with customers, through groups, forums and social platforms.
3. The appreciation of social marketing, which will prioritize social, environmental and ethical causes in brand strategies, seeking to generate a positive impact on society.
4. The integration of omnichannel marketing, which will unify brands’ online and offline channels, offering consumers a fluid and consistent purchasing journey.
5. For advertisers, looking at organic search burkina faso business directory to reduce investments in paid media will be one of the biggest challenges for the coming year.
Of course, there are many other important points to highlight. Keeping an eye on serious and current information channels to stay is key to not being off guard and falling behind in digital strategies.
That’s why I invite you to follow Leelah on social media, join our newsletter and, of course, if you want any help to boost your business, continue counting on our team of experts.
