Godoy adds, “Shaping your strategy by leveraging 1P or 3P trustable data becomes necessary to expand potential reach and start piloting your data strategy for the future.”
First-party data can ultimately help you business sale lead ensure you’re reaching the right audiences with your ads and turning those audiences into high-quality leads.
Once you‘ve defined your audiences and properly segmented them, you’ll need to develop unique messaging that resonates with your prospects.
2. Integrating AI into marketing workflows.
Why It’s a Challenge
AI is a life-saver, but a lot of marketers are still figuring out how to make the most of it.
Even though 52.76% of respondents in our survey say they understand how to use AI and 53.73% can measure its impact, similar percentages indicate a significant gap in both understanding and applying AI effectively.
Furthermore, SurveyMonkey found that 69% of romania cell phone number list marketing pros are pumped about AI and how it’s changing their jobs, while 17% feel a mix of excitement and worry.
On top of that, 60% are feeling really good about where the industry is headed, and just 1% are super pessimistic. Overall, the feeling is optimistic.
Source
What can you do?
To close the knowledge gap, marketers need to sharpen both their technical know-how and their ability to track and measure results.
40% of businesses have already made a proactive move by bringing in specialized AI experts to improve their marketing efforts.
Focus on learning how to implement AI and analyze its impact.
3. Mastering the transition to short-form video content.
Why It’s a Challenge
Video is stealing the spotlight in marketing, especially short-form content on platforms like TikTok, YouTube, and Instagram. LinkedIn no longer falls behind, too.
The real challenge for marketers is keeping up with the shift toward social video, where younger audiences are turning to engage with brands more than on search engines. So you’ve got to be quick and smart about creating content that captures attention.
What can you do?
Ramp up your focus on short-form bridging the personalization gap in customer experiences. why it’s a challenge video — it’s expected to see the most growth in 2025.
Use social listening and sentiment analyzing tools to figure out the questions your audience is asking, and have your content team develop content that resonates.
Even better, tap into your brand advocates to help share the answers, expanding your reach and credibility.
