One of the trends that will definitely stand out in 2024 (and not unfairly) in digital commerce is that of approaching customers through the use of multiple communication channels. The so-called “omnichannel ecommerce” , which is part of the digital transformation of every modern brand, is what offers essential solutions country wise email marketing llst for every business. By maintaining a comprehensive and active presence in many digital communication channels (such as social media, a modern website, an informative newsletter, and others) a business is able to communicate better and more directly with its customers, and of course reach a larger audience, increasing its revenue.
4 – Social media sales
Selling directly through social media seems to be a favorite habit of more and more consumers, especially young people. Social media platforms, such as TikTok , Instagram and Facebook, provide this opportunity, and the process of selling how to identify key benefits for the client products becomes simpler and easier. Sales through social media are expected to increase even more in 2024, and therefore this is a trend that is worth investing in for any brand that wants to increase its revenue.
5 – Subscription services
2024 is a year when digital commerce turns its attention to subscription services. By creating special packages for those consumers who sign up for a newsletter, a subscription program or simply express an interest in becoming “loyal customers”, a business is able to increase sales and revenue. Subscribing to such services allows consumers to enjoy special offers and immediate access to products or services that are closer to their interests.
6 – Use of artificial intelligence
Artificial intelligence has entered the world of ecommerce in a big way. From modern chatbots to advanced algorithms, artificial intelligence is undoubtedly a powerful ally for every brand. By placing artificial intelligence systems on a website or an e-shop, every business can recommend products and services to consumers, based on their personalv contact lists preferences and needs. In this way, the chances of them making a purchase or returning to a digital store, again and again, are increased, naturally offering significant revenue to a business.
