“In ecommerce campaigns, we noticed that paid search ads were driving significantly higher conversions than social media ads, even business sale lead though the latter received a larger share of the budget. By reallocating funds to Google Ads while refining targeting for social platforms, we reduced our cost per acquisition (CPA) by 30%,” Diaz says.
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5. Conduct regular performance audits.
By regularly checking how each of your channels is performing, you can quickly move funds to the places that are getting you the best return.
For its client, Bowen Media used Google and HubSpot Analytics to find that display ads were getting high impressions but low conversions. By moving 15% of the budget to higher intent search ads, they increased leads by 28% without increasing overall spend.
“We achieve these results using practical strategies like audience segmentation, A/B testing, and regular data reviews. For example, tools like HubSpot and Google Ads Smart Bidding automate budget optimization by makin 6 expert tips for optimizing marketing spend performance-based adjustments,” says Bowen.
Even though I shared great insights above, I was craving more spicy tips that only the best pros know. So, I dug a little deeper.
