When Sean Ellis was hired as a growth hacker at companies like Dropbox, his role was to hack opportunities and structure the growth process so that businesses had:
- truly innovative marketing actions
- growth teams involving alignment nepal mobile database and dialogue between professionals from different sectors (IT, Marketing, Sales, etc.)
- data-driven optimizations
A marketing growth hacker is a professional with a deeper vision for growing a business. It is not about limiting yourself to just selling, generating and qualifying leads .
The professional profile here needs to be highly creative, agile , competitive , strategic and data driven . In addition to the strictly which protagonist will draw the audience into your story? theoretical-practical aspects of marketing , it is crucial to master:
- business processes
- design thinking methodology /experimentation
- technology
- business intelligence
- customer behavior
By aligning this knowledge, it is possible to discover the hacks and triggers that will really impact the company’s actions and the market.
Why do growth marketing ?
Digital businesses , startups and innovation- oriented companies have a lot to gain from adopting growth marketing . Check out some review b of the advantages:
Multiple growth points
Growing overnight is rare, so growth marketing makes it possible to find several points of real improvement that, together, will contribute to the effective and exponential growth of the business.
Experimentation
The culture of experimentation allows simultaneous tests to be run, such as A/B tests, for example, which generate important data and more cost-effective solutions and help in more agile and assertive decision-making, that is, it is possible to experiment before adopting the growth strategy .
Apprenticeship
In growth marketing , mistakes are opportunities for learning,
