When you target people who are already business sale lead interested in what you offer, you can expect better results, build loyalty, and learn what works. That means you can refine your strategy before branching out, making expansion smoother and more cost-effective.
Daniel Meursing, founder and CEO at Premier Staff, shared a perfect example of this approach.
Instead of spreading their resources across multiple cities, he focused on the Los Angeles luxury event market.
By growing just 5% in their established canada cell phone number list market, they saw better returns than pushing for 100% growth in new areas. This led them to shift their marketing budget to dominate their home market first.
Main lesson? Rushing into expansion doesn’t always lead to better results. Focusing on your core market first can set you up for bigger, more sustainable growth later.
5. Shift to highly localized ads.
In the legal vertical, the competition is fierce, with the most expensive (aka high CPC) keywords. Ad spend optimization is vital here, and the tactics can be virtuosic. That happened to Affinity Law.
“We focus on ROI by combining precise audience targeting with consistent testing. One strategy that worked exceptionally well was shifting a portion of our budget from broad social media campaigns to highly localized ads on Google and Facebook,” explains Kalim Khan, co-founder and senior partner.
For example, instead of targeting “personal injury law” on a national scale, they refined it to “Toronto pedestrian accident lawyer” or “Hamilton car crash legal advice.” This shift increased their conversion rate by 35% while reducing the cost per lead by 20%.
6. Invest in SEO-driven content and push it with paid ads.
Granted, it’s not a direct influence on ad spend but a tactic that really pays off over time. High-traffic and low-competition keywords can grow your organic reach and attract the right audience over time.
Meanwhile, targeted and paid content distribution can amplify your reach and result in leads with a low CPL (cost per lead).
A real-life example comes from Penfriend, an AI blog writer.
“In March of this year (2024), the team optimizing content through strategic pruning for better seo. identified high-traffic, low-competition keywords using Ahrefs and allocated a significant portion of the marketing budget to create pillar content around these topics. Each blog post served as a hub, internally linking to related articles, which improved topical authority and search rankings,” shares Penfriend’s COO Inge von Aulock.
