56.35% of marketers agree that marketing has changed more in the past three years than in the last fifty. That’s huge.
The biggest shift? The demand for personalized content. While 65% of consumers say brand content feels relatable, only 35% of marketers business sale lead believe their customers are actually experiencing true personalization.
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Even though 65% of marketers claim to have high-quality audience data, it’s clear many aren’t using it effectively to build stronger, more meaningful connections with their audiences.
What can you do?
To close this gap, double down on using your data more effectively:
- Improve audience segmentation by dividing users into micro-segments.
- Scale up personalization — craft ad messages that speak to micro-segments’ desires and fears.
- A/B test and refine creatives.
5. Overcoming challenges with content marketing.
Why It’s a Challenge
Finding fresh ideas for new content tops the list of struggles, with 16% of marketers agreeing on it. In turn, 16% of marketers define it challenging to create content that drives high levels of online engagement — like clicks, shares, and comments.
For 15% of marketers, developing content that attracts more traffic to their website is a major challenge.
What can you do?
Tip #1: Lean into E-E-A-T
To receive more clicks, “Your content strategy must start with what users need, not what’s most efficient for you. If you look at recent Google updates, you’ll notice that Google has been refining what “helpful content” means and prioritizing the “E” for “experience” in E-E-A-T.
Your content must be personal, demonstrate experience, and address real needs. And you’re already playing catch-up.” — Ben Steele, Senior Editor at Search Engine Journal
Tip #2: Create better headlines.
To drive initial traffic from the web, work on dubai cell phone number list your headline sharpness. A Danish news outlet, TV 2 Fyn, conducted A/B tests to improve CTR using ChatGPT to generate headlines. Over three weeks, they ran 46 A/B tests. AI-generated headlines won 46% of the tests, while human-created headlines won 24%.
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A great read: Is AI-Generated Content Good for SEO?: 300+ Web Strategists Weigh In
Tip #3: Social listening.
To idiate, lean into social listening (aka study thematic subreddits, X, Threads, LinkedIn comments, etc). You can also automate this work with AI tools.
Plus, put your audience’s needs first — a single topic can be covered in multiple ways with unique angles for each.
Test new content formats with video embeds, infographics, or interactive quizzes.
6. Aligning the right influencers with your audience.
Why It’s a Challenge
Influencer marketing can backfire if the the top challenges marketing leaders expect to face in 2025 & how you can solve for them [expert insights & data] influencer doesn’t align with your audience’s needs. Maris Laatre, CMO of Bully Max, recounts a campaign:
“While we got good engagement, the sales didn’t match up … we realized that the influencers weren’t speaking directly to our core audience.”
