Marketing is a wild ride – trends flip business sale lead overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.
That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from:
- 300+ global marketing leaders who took our Annual Marketing Strategy & Trends survey
- 500+ U.S. marketing leaders who participated in our Executive Marketing Leadership Survey
- Exclusive interviews and insights denmark cell phone number list from Microsoft, ZoomInfo, and Sprout Social leaders.
Download Now: The Marketing Leader’s Field Guide
Table of Contents
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- The Biggest Challenges Global Marketing Leaders Expect to Face in 2025
- Top U.S. Marketing Executive Challenges
The Biggest Challenges Global Marketing Leaders Expect to Face in 2025
- Adopting a data-driven marketing strategy.
- Integrating AI into marketing workflows.
- Mastering the transition to short-form video content.
- Bridging the personalization gap in customer experiences.
- Overcoming challenges with content marketing.
- Aligning the right influencers with your audience.
- Optimizing content through strategic pruning for better SEO.
- Finding the balance between creativity and data.
- Pivoting during unexpected shifts in consumer behavior.
- Adapting to data privacy regulations.
- Aligning product positioning across teams.
- Synchronizing campaigns across multiple channels.
1. Adopting a data-driven marketing strategy.
Why It’s a Challenge
Marketers are leaning more toward behavioral data, like content consumption and shopping habits, but it’s tough to balance that with traditional demographic info.
With 33.43% focusing on content habits and 31.77% on demographics, it’s clear that understanding not just who your audience is but how they act is getting more complicated.
What can you do?
To stay ahead, marketers have to mix both behavioral and demographic insights into their strategy. Understand how your audience consumes content and shops.
Microsoft’s Global Head of Programmatic this tweak alone boosted revenue by 26% without increasing spend Evangelist, Daniel Godoy, told me that it‘s critical marketers keep first-party data in mind if they’re aiming to expand their reach in 2025.
“Marketers feel the pressure to win the ads race in a wild WWW. During this race, it’s worth mentioning that consumer media behavior is changing, and advertising strategies, too,” he said. “With the cookies deprecation coming (although it has been delayed by Google), it should be on our radar that at least 40% of browsers today don’t get signals.”
