It uses data to optimize ad spend, placement (Google, Facebook, TikTok, etc.), and keyword selection to reduce CPA while maximizing effectiveness.
For instance, imagine a coffee shop that business sale lead runs $10,000 worth of Facebook and Google ads monthly.
- Facebook ads cost $2 per click and bring in $5,000 in sales.
- Google ads cost $1 per click and generate $8,000.
So, what will they do? Shift more of their budget to Google ads, where they get a higher return on each dollar spent.
Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Simply enter your budget, CPC, conversion rate, and lead-to-customer rate to predict your ROI and make smarter, data-driven decisions for your ads.
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Marketing spend can make or break your strategy. If you want to be in the “win” category, you need to know how to optimize it.
First, let’s walk you through the four basic steps to marketing optimization. After this, you’ll find senior-level tips.
1. Set clear goals for better solutions.
Start with a goal in mind about what you italy cell phone number list want the campaign to accomplish. Is it leads, sales, views, or a different metric? Then, dig into data.
Robert Brill, CEO of Brill Media, wanted leads, so they measured cost per lead and looked for lead quality in the backend with HubSpot.
“We were getting $114 cost per lead on Facebook ads, but over $250 cost per lead on LinkedIn. LinkedIn ads were more effective at turning into customers. So, we spent more time on LinkedIn and also worked on tuning up Meta ads,” he says.
What Brill Media’s team did next is fascinating:
“By vetting problem language, solution how to optimize your marketing spend in 4 steps language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. The best part is those leads turned into more money and faster for Brill Media because we pinpointed our customers’ deepest darkest needs and gave them a transformation,” Brill says.
The strategy behind Brill Media’s ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies.
Then, they independently ran a few hundred impressions of ads on each of the statements and took the ones with the best click-through rate.
