Yes, they are just 6 words. But what they have done with them is put themselves in the shoes of their clients, companies that are in the process of growth and are looking for a technological solution to help them along the way.
Anticipating the question in their heads, “Is there a better way to solve the problems I have in scaling my business?”, they answer definitively: Yes, there is.
And by highlighting their range of services and the advantages of their comprehensive solutions, they go one step further.
Powerful alone Better together
Hubspot chooses to use two short sentences to introduce its suite of technology solutions.
What they are telling us here is that unity is strength. But that is a cliché, and good copy avoids clichés and looks for authentic ways to explain the same ideas.
“Powerful alone. Better together” is a concise copy that communicates a message more forcefully than the old saying “unity is strength.”
Hubspot’s persuasive copywriting style continues on technology and marketing: union remains strong in 2024 its product pages.
For example, look at their CRM page.
The copy “ The Free CRM With Something for Everyone” suggests that whatsapp data you can expect benefits from the product, no matter your position in the company, which pushes you to want to know more and try their solution.
Notice how they explain the specific
benefits for each type of interlocutor: sales managers, salespeople, marketers, customer service teams, operations managers and business owners.
Because their CRM is for everyone, yes, but each one has different needs and they know how to solve them.
While doing all this, you still have time to dispel objections and myths about your product, with persuasive copywriting, of course.
Use the imperative: Instapage
Your parents may have told you when you were little that “you don’t give orders, you say please .” And even if they were absolutely right, this is advice you’ll have to reject in order to create effective web copy.
such as titles and calls to action, and especially for texts that explain the value proposition.
The value proposition is usually made up of a few points that condense south africa numbers the value of the product so that the user knows what to expect if they buy it.
Think of the typical homepage section with 3 point sentences, each accompanied by its icon or illustration. Although you will also find value proposition texts on product pages, mailings, landing pages.
