Let’s start with a simple definition of an editorial calendar, also known as a content calendar.
An editorial calendar is like a content team’s agenda: a document that reflects what content will be published and when. It can also answer other questions such as where they will publish it, how they will promote it, or what its purpose is.
Now we’re going to get into the details, because an editorial calendar can have different formats, and although the basic data is always the same, the complementary information can vary a lot.
What is an editorial calendar?
You will see that there is not just one recipe for an editorial calendar, but as many as there are teams, and the only thing that matters is that it fulfills this purpose: guiding and facilitating the daily work of writing content .
Before creating your editorial calendar
You can start by answering these three questions. They will help editorial calendars you define your team’s editorial needs and create a stellar content calendar.
How long will your editorial calendar last?
Typically, your editorial calendar will contain ideas for creating content email data for one, two, three, or six months. But you could choose any other time frame.
On the one hand, you want to streamline the process of generating ideas for your editorial calendar. Repeating this step constantly isn’t as efficient as doing it all at once.
But on the other hand, you shouldn’t come up with long-term ideas either, because use of multiple channels your content needs may change and you’ll just be wasting your time.
A digital marketing plan is dynamic
and you always have to analyze the results and make small adjustments to continue growing and improving.
Tip: Decide how many weeks or months your editorial calendars will last and brainstorm content ideas for that time frame. Leave a few extra ideas to give you some buffer in case some content doesn’t make it through in the end.
What goals will your editorial calendar have?
The main objective of an editorial calendar is to organize the different content south africa numbers ideas to be published in time. But that doesn’t mean it’s the only one.
for the marketing team (or even any employee in the company) to leave ideas and content requests, or comments on content that is being produced or has just been published.
Here the editorial calendar would have a secondary function of helping in the generation of ideas or centralizing content requests and feedback .
