Orgânica to find out more: Content Marketing


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The target audience gives a generaliz “bird’s eye view” of the audience involv with the brand, while the ICP (Ideal Customer Profile) uses more technical metrics to identify the type of consumer that will bring you the most ROI (I’ll talk about that in a moment!). Process Model for defining Ideal Customer Profile (ICP) and Personas Leads Leads are what potential customers are call: people attract by the brand’s content on the Internet who decide to get involv with it! When a lead enters the sales funnel (usually enchant by Content Marketing ), he is qualifi until he stops being a curious person and becomes an actual buyer.

The life cycle of products or services

 Look: What are leads? Learn how to nourish them! Key words The keyword is the term that an Internet user types into the Google search engine, for example, when performing a search. Google search GIF If what he types is the keyword of a page on your website, the chances of it appearing in organic search are very high! Knowing which words your personas search for, you can use these same terms in the content creat by the brand to ensure that such content is found precisely where these personas are (and at different stages of the sales funnel )! Tip: Top 10 Keyword Tools + 1 Gift CTA (Call To new data Action) CTA is the acronym for Call To Action (or Call To Action in Portuguese) and must be add in strategic parts of the content to motivate the user to take a specific action.

But it may take a lot longer

 A common example are landing pages with forms that ask for contact information in exchange for material, as you can see in the following image: Landing page para webinar de Masterclass Inbound Marketing Traffic Traffic has nothing to do with trafficking — unless you’re smuggling leads! Traffic is the flow of people attract and direct to your pages on the Internet. When this traffic happens at no financial cost, it is call organic Saudi Phone Number traffic . When money is invest in advertising, it becomes paid traffic . PPC (Pay Per Click) Speaking of paid traffic, PPC (or Pay Per Click) is the type of advertising in which the

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